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    THE “NUTRITION” PYRAMID OF SBXHRL

    THE “NUTRITION” PYRAMID OF SBXHRL

     

    It can be challenging to understand the fundamental components that make up a successful sbxhrl strategy. There are a lot of moving parts, and it can feel like there are too many “cooks in the kitchen” at times. This is because there are. It’s possible that one of your friends was an SEO specialist in the past and that they believe rapid link development is still the key to success (since that was the bread and butter in his day).

    Or perhaps you’ve been hearing a lot of negative things about SEO as a profession, such as how modern SEOs need to become T-Shaped marketers in order to keep their employment. If this is the case, it’s possible that you’ve been hearing these things. I fashioned an SEO Food Pyramid so that I could make sense of all that was going on.

     

    1. Architecture (Six To Eleven Portions)

    The structure of your website is the single most essential factor in determining how well your SEO will perform. These are things that are frequently disregarded or ignored in favour of the pursuit of the next big “growth hack” and are sometimes referred to as the “basics.”

    There is no substitute for a website that has been correctly built up for high-quality SEO, and having such a website will make every other strategy you employ to increase your SEO far more effective. You can’t have pasta without noodles, and you can’t have a sandwich without bread; these things are regarded as essentials for a reason. Similarly, the architecture is comparable to the grains (even if they are a bit out of fashion lately).

     

    The Following Are Some Examples (Please Link To Relevant Posts):

    • Coding in the Correct Manner — Sean Work, who oversees the Kissmetrics blog, talks you through the crucial parts of coding your website for search engine optimization (SEO).
    • Optimize Page Titles Rick DeJarnette, an excellent in-house sbxhrl at MSN.com provides some wonderful, actionable items in this piece, one of which is that you should optimise your page titles.
    • Meaningful Descriptions – Moz is most likely my favourite SEO tool, and it’s the first place I turn to for everything and anything connected to SEO.
    • The proper use of headers – Marc Purtell touches on some of the most important aspects of a solid H1 — is essential, but keep in mind that it extends farther than that. H2 and H3 are nevertheless valuable in their own right as well.
    • XML Sitemap is discussed in detail in this post by Mark Jackson. Everything related to XML Sitemap is discussed, including video XML Sitemap, Image XML Sitemap, and plenty more.
    • Eliminating Errors Caused by Crawling — Even if this post by Joe Robison is a little bit older now, you shouldn’t skip reading it because the substance is so fantastic.
    • There Should Be No Duplicate Content — Read this article to learn how to avoid having duplicate content on your website if you aren’t familiar with the name Matt Cutts, who you should become familiar immediately.
    • Speed (Website Load Time) — Neil Patel and Sujan Patel present useful information in a way that is simple to understand; take in all of this wonderful knowledge.
    • Mark Nunney summarises the most critical things you need to know about URLs and how they affect search engine optimization in his article “Optimized URLs.”
    • Mobile Ready – the folks over at Mobify have written a fantastic ebook that you can download all about mobile SEO.
    • Internal Linking – In this presentation, Graham Charlton will share with you some fantastic suggestions for internal linking and how it relates to SEO.

     

    2. The Production Of Content (Three To Five Servings)

    The year 2014 saw the rise of a brand-new field: content marketing. It is no longer a secret that creating authoritative and helpful content that people want to share and link to is the best way to get natural, relevant links. Rand Fishkin, Matt Cutts, and all of the other sbxhrl masters have been telling us for some time now that the best way to get natural, relevant links is to create content that people want to share and link to. Even if it won’t raise your Domain Authority by ten points overnight, creating content is essential to your company’s long-term success and should be prioritised accordingly (sorta like Broccoli).

    Examples include:

    Rich Brooks has written a pretty great post about blogging from an SEO point of view. You can find it here.

    Infographics:

    Sam Miranda makes a compelling case for incorporating infographics into your content development strategy for search engine optimization (SEO).

    Evergreen :

    Kevan Lee is a content genius — you want to read this piece from top to bottom and learn how to be effective at evergreen content. Kevan Lee is a content genius.

    Skyscraper Is A Must:

    Read because, in it, author Garrett Moon explains in detail how to use the Skyscraper method of content development.

    White Papers:

    Michael Stelzner, the founder of SocialMediaExaminer.com, will walk you through the ins and outs of writing the ideal white paper.

    Ebook:

    If you want to write an ebook, and you want it to be good, read this post by Brian Clark to find out how to do that. If you write an ebook, you want it to be good.

    Videos:

    If you want to learn more about video creation, video strategy, and video marketing, make sure to check out the Wistia learning centre.

    Slidedecks:

    Are a great way to convert your existing content into slide decks; here are six ideas from SlideShare to help you get started.

     

    3. Special Offer (Two To Four Servings)

    It is not sufficient to simply have amazing content; you also need to ensure that people are aware of and aware of the great content you have. Because promotion is so essential, many people believe that you shouldn’t even create an article before you figure out how you’re going to promote it. This is a viewpoint that is supported by many. Promotion is the fruit; it is pleasant and almost like a treat in that it pulls in the links and social shares from the high-quality content that you have just published.

    Examples include:

    Build Snippets:

    The Buffer team has put together a fairly brief, but a fantastic resource for building snippets so that others may simply share your material.

    Contact Big:

    Time Influencers – Kevin Cain will show you how to get your content in front of a large audience by enlisting the assistance of influential people who are already established in their fields.

    Use the website ahrefs.com to locate people who have shared content that is comparable to yours and inquire with them about linking to your website.

    Content Communities:

    BlogEngage and BizSugar are two fantastic websites that you should look at if you want your content to be displayed on other websites that have larger communities.

    Discovery Sites StumbleUpon and Reddit sbxhrl are two excellent websites that others can use to learn about your material.

    Content Distribution:

    Jordan Teicher, who works for Contently, provides an insider’s perspective on the benefits and drawbacks of the top 10 content distributers.

    Jon Loomer will teach you all you need to know about Facebook ads, from the basics all the way up to advanced strategies.

     

    4. User Experience, Abbreviated As UX (Two To Three Servings)

    Even though you have wonderful articles and an excellent marketing strategy, visitors are not hanging around or clicking on other articles. This presents a challenge. You need to figure out a way to convince them to read the entire blog piece, click on a couple of additional sites, and have a wonderful time while visiting your website as if it were a posh bed and breakfast.

    Google is now placing a greater emphasis on how user-friendly a website is, considering factors such as how enjoyable it is for a person to browse. You could think of user experience as the equivalent of comfort food; it’s your warm macaroni and cheese accompanied by a cool glass of milk.

    Examples include:

    Design:

    There is a good reason why Alex Harris is considered an expert in this field; he assists you in gaining a better grasp of this topic, which goes far further than the colour of the call-to-action button.

    Navigation:

    An excellent reference guide compiled by Anastasios Karafillis to assist you in making navigation as uncomplicated as is humanly possible.

    Usability Testing:

    I’ve utilised UserTesting.com to put my website through its pages by having real people check it out and let me know if they encountered anything that was unclear to them.

    Interviews are something that should go without saying; all you have to do is ask individuals some questions and listen to what they have to say. It’s possible that their responses regarding your website will surprise you.

     

    Customer Journey Mapping involves taking some post-it notes, mapping out every experience that a customer might have, and then figuring out how to make it better.

    RedHat has compiled a list of ten helpful guidelines that will ensure your mobile user experience is on par with the rest of your website’s offerings.

     

    5. Social Signals, Served In Portions Of Two To Three

    When people share their posts on social media platforms like Facebook, LinkedIn, Twitter, Google+, etc., it indicates to the search engines that what they have to say was valuable enough for someone to want to share it with their friends. This increases the likelihood that your content will be ranked higher in the search results.

    We take in a lot of interesting information through our reading, but how much of it truly makes it into our conversations? The algorithm that Google uses to determine how authoritative and relevant the material you are creating and marketing really is takes into account social signals as one of its inputs. Social Signals are the equivalent of having an sbxhrl on a Sunday afternoon with your friends: you fire up the grill, invite everyone over, and share some delicious burgers, brats, wings, and ribs.

    Examples include:

    Facebook:

    Here, John Rampton outlines a foolproof strategy for dominating the competition on Facebook.

    Twitter:

    If you want to be successful with social media, you absolutely have to be familiar with the name Gary Vaynerchuk, and you need to read his book, Jab Jab Jab Right Hook.

    David Nield walks you through the Google+ features that are an absolute requirement, as well as how to implement them.

    Rachel Gillett will teach you how to “become a content master” on LinkedIn so that you can advance your career.

    Pinterest:

    If you want to get traction out of Pinterest, check out these 15 excellent recommendations that were provided by Lilian Sue.

    Another fantastic guide from David Nield over @ kicking butt on Instagram. Check it out!

    Snapchat:

    Here are some fantastic instances of brands that have mastered Snapchat, courtesy of Sarah Ang.

     

    6. Link Building (Use Sparingly)

    Building links can frequently cause more harm to the overall health of your sbxhrl strategy than you might initially realise. Be sure to employ these strategies sparingly, although there are a few of them that are still effective, such as removing obsolete links and fixing broken ones. The overall quality of your backlink profile can suffer if you engage in excessive artificial link creation. This includes sweets and snacks, as well as fast food and other foods that may make you feel good for a brief period of time but ultimately leave you with a stomachache.

    Examples include:

    • The Authoritative Guide to Dead Link Replacement is brought to you by Neil Patel and Brian Dean, and it covers all you need to know to become an expert in this field.
    • Read this document published by Google to ensure that you won’t run into any problems if you decide to purchase sponsored links at any point in the future.
    • Directory Submissions – This is an excellent piece by Kurtis Bohrnstedt, and it goes over everything you need to keep an eye out for when submitting to directories.
    • Badges There is a very interesting question and answer thread on the Moz Forum about using badges in contemporary SEO.

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